Trend detection

Future proof your business by taking a systematic approach to understanding change

Future proof your business by taking a systematic approach to understanding change

Change is a force that creates new value and destroys old. Systematically spotting trends early is a strong competitive advantage. To empower any organization to do this, Dcipher provides a structured, automated approach to trend detection. It can be utilized to monitor known trends as well as detecting weak signals and spotting emerging phenomena.

The output of Dcipher’s trend detection pipeline can be streamed to external applications. The Dcipher Lab team can help you to train classifiers and set up a tailored dashboard to monitor your area. Contact us for more information.

How organizations leverage Dcipher for trend detection

A hygiene products maker wanted to identify concepts with potential as differentiators in the premium segment in two years. By combining data mining of product reviews in e-commerce channels with consumer interviews, a handful emerging concepts were identified. All of them entered the company’s product development pipeline.